Grant Clayton is a second generation real estate professional. His first career was as a substitute teacher and basketball coach which fulfilled his love for teaching and helping others.
He and his wife Kelly later became real estate agents and he immediately took note of the lack of innovation and competition in the real estate industry. They immediately began disrupting their local real estate market by offering better value to their clients to do a higher volume of transactions which led to hundreds of happy clients.
Grant transitioned from traditional real estate agent, to local disruptor, recruiter, trainer, and is now the CEO of 1 Percent Lists which has scaled from startup to an 8 figure valuation within 5 years.
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The 6% Real Estate Commission: Why This Outdated Model Was Doomed to Fail
The 6% real estate commission model was always doomed to fail. Discover how technology exposed its flaws and why 1% commission models are the future for savvy home sellers.
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How Discount Real Estate Brokers Leverage Technology
Discover how discount real estate brokers use AI to streamline operations, cut costs, and pass savings directly to home sellers. Learn how models like 1 Percent Lists offer full service for just 1% commission, challenging traditional models and maximizing your net profit.
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The Hybrid Real Estate Shift: Why 1% Commission Models Are the Future
Discover how hybrid real estate models and 1 percent commission brokerages like 1 Percent Lists are disrupting traditional selling. Learn how real estate technology now empowers sellers to save thousands while getting full service. Net more from your home sale.
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Cracking the Code: How Discount Brokers Empower First-Time Buyers
Discover how discount real estate brokers like 1 Percent Lists are making homeownership accessible for first-time buyers by challenging traditional commissions and leveraging tech savings.
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Why 1% Commission is the Future of Real Estate
Grant Clayton, CEO of 1 Percent Lists, declares the 1% commission model is the future of real estate after recent shifts. Learn how discount brokers offer full service and unbeatable value, saving sellers thousands.
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How AI & Virtual Tools Redefine Premium Real Estate Service for Savvy Sellers
Grant Clayton challenges the outdated 6% real estate commission. Discover how AI and virtual tools redefine premium service, allowing 1 Percent Lists to save sellers thousands with a 1% commission model.
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Grant Clayton’s 2025 Market Mastery: How 1% Commission Brokers Conquer High Rates & Low Inventory to Save Sellers Thousands
Discover how Grant Clayton’s 1% commission model is the essential strategy for sellers in 2025’s high interest rate and low inventory market. Save thousands on realtor fees and gain a competitive edge.
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Beyond the MLS, The Unbundled Truth of Buyer-Agent Compensation & How Sellers Win with 1 Percent Lists
The NAR settlement changes buyer-agent compensation, empowering sellers. Learn how 1 Percent Lists’ 1% commission model maximizes seller savings and net proceeds in this new real estate market.
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Your Guide to Finding Value in a Shifting Market with 1 Percent Lists
Decoding Buyer-Paid Commissions: Your Guide to Finding Value in a Shifting Market with 1 Percent Lists The real estate market […]
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Grant Clayton: Why 1 Percent Lists’ Model Already Wins in the New Buyer-Paid Commission Era Post-NAR Settlement
Discover how the NAR settlement validates 1 Percent Lists’ 1% commission model. Grant Clayton explains why buyer-paid commissions make his discount brokerage the winning choice for sellers.
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Why Real Estate Is Finally Catching Up to the Rest of the Internet
For years, real estate has lagged behind the rest of the internet economy. While industries such as travel, retail, and […]
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Why Traditional Realtors Don’t Want You to Know About the 1% Commission Model
You’d be surprised how many people never question the real estate commission structure, even though the 1% commission model is […]
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Top Producers: Better at Selling Homes or Just Themselves?
Data reveals: Do top producers actually deliver better results? Our 2025 market analysis shows how ‘discount’ agents save you money.
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How to Improve Curb Appeal
When people are getting ready to list their home, there’s a lot to do. Most homeowners know they have to […]
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How to Properly Stage Your Home
When preparing your home for sale, first impressions matter. Buyers often make up their minds within seconds of walking through […]
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How to Prepare Your Home for Sale: A Comprehensive Checklist
Selling your home is an exciting but complex process. A well-prepared home not only attracts more buyers but can also […]
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The #1 Skill That Sets An Agent Apart
There is one skill that I believe truly sets one real estate agent apart from another, that skill is perfectly […]
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The Rise of Eco-Friendly Homes: What Buyers Need to Know
In today’s real estate market, sustainability is more than just a trend—it’s a priority for many homebuyers. As energy costs […]
