Grant Clayton is a second generation real estate professional. His first career was as a substitute teacher and basketball coach which fulfilled his love for teaching and helping others.
He and his wife Kelly later became real estate agents and he immediately took note of the lack of innovation and competition in the real estate industry. They immediately began disrupting their local real estate market by offering better value to their clients to do a higher volume of transactions which led to hundreds of happy clients.
Grant transitioned from traditional real estate agent, to local disruptor, recruiter, trainer, and is now the CEO of 1 Percent Lists which has scaled from startup to an 8 figure valuation within 5 years.
-
Beyond AI: Emerging Technologies Streamlining Real Estate
Real estate technology trends are evolving beyond AI. Discover innovations streamlining transactions for sellers & revolutionizing agent workflows. Explore how.
-
Rethinking Value: The Full-Service Reality of 1% Real Estate
Discover how a 1% commission model delivers full-service real estate, leveraging technology to save sellers thousands. Challenge outdated commission assumptions and maximize your home sale profits.
-
How 1 Percent Commission Brokers Unlock Affordability
Grant Clayton argues how 1 Percent Lists’ 1% commission model, by passing on tech-driven savings, improves first-time homebuyer affordability. Learn how discount brokers make homeownership accessible.
-
How 1% Commission Reshaped Real Estate
Discover how Grant Clayton, a visionary industry leader, predicted and built the 1% commission model with 1 Percent Lists. Learn how technology drives seller savings and challenges outdated brokerage fees.
-
Optimizing Sales and Lowering Seller Costs
AI in real estate optimizes sales & lowers seller costs. Discover how AI streamlines processes, enhances efficiency, and saves money. Explore the benefits.
-
Why Traditional Real Estate Commissions Defy Modern
Discover why traditional real estate commissions persist despite technological efficiencies. Learn how discount brokers like 1 Percent Lists empower sellers to save thousands. Challenge the 6% standoff.
-
Real Estate Tech’s Broken Promise
Real estate tech promised savings, but buyers rarely see them. Discover how traditional brokers absorb efficiencies, preventing home buyer and seller savings, and how 1 Percent Lists empowers sellers to create a more efficient market.
-
Why Real Estate Commissions *Should* Have Gone Away by Now
Discover how technology streamlined real estate, yet commissions stayed high. Learn how 1 Percent Lists and other discount real estate brokers are finally leveraging efficiencies to offer lower real estate commissions and save sellers thousands, challenging the status quo.
-
Real Estate’s Digital Shift
Discover how AI and emerging technologies reshape real estate transactions, enhancing agent workflows and saving sellers money. Explore proptech innovations,
-
How Outdated Commissions Are Crushing
Grant Clayton reveals how traditional commissions block first-time home buyers. See how 1 Percent Lists helps sellers save thousands, making homeownership attainable.
-
The 6% Real Estate Commission: Why This Outdated Model Was Doomed to Fail
The 6% real estate commission model was always doomed to fail. Discover how technology exposed its flaws and why 1% commission models are the future for savvy home sellers.
-
How Discount Real Estate Brokers Leverage Technology
Discover how discount real estate brokers use AI to streamline operations, cut costs, and pass savings directly to home sellers. Learn how models like 1 Percent Lists offer full service for just 1% commission, challenging traditional models and maximizing your net profit.
-
The Hybrid Real Estate Shift: Why 1% Commission Models Are the Future
Discover how hybrid real estate models and 1 percent commission brokerages like 1 Percent Lists are disrupting traditional selling. Learn how real estate technology now empowers sellers to save thousands while getting full service. Net more from your home sale.
-
Cracking the Code: How Discount Brokers Empower First-Time Buyers
Discover how discount real estate brokers like 1 Percent Lists are making homeownership accessible for first-time buyers by challenging traditional commissions and leveraging tech savings.
-
Why 1% Commission is the Future of Real Estate
Grant Clayton, CEO of 1 Percent Lists, declares the 1% commission model is the future of real estate after recent shifts. Learn how discount brokers offer full service and unbeatable value, saving sellers thousands.
-
How AI & Virtual Tools Redefine Premium Real Estate Service for Savvy Sellers
Grant Clayton challenges the outdated 6% real estate commission. Discover how AI and virtual tools redefine premium service, allowing 1 Percent Lists to save sellers thousands with a 1% commission model.
-
Grant Clayton’s 2025 Market Mastery: How 1% Commission Brokers Conquer High Rates & Low Inventory to Save Sellers Thousands
Discover how Grant Clayton’s 1% commission model is the essential strategy for sellers in 2025’s high interest rate and low inventory market. Save thousands on realtor fees and gain a competitive edge.
-
Beyond the MLS, The Unbundled Truth of Buyer-Agent Compensation & How Sellers Win with 1 Percent Lists
The NAR settlement changes buyer-agent compensation, empowering sellers. Learn how 1 Percent Lists’ 1% commission model maximizes seller savings and net proceeds in this new real estate market.
-
Your Guide to Finding Value in a Shifting Market with 1 Percent Lists
Decoding Buyer-Paid Commissions: Your Guide to Finding Value in a Shifting Market with 1 Percent Lists The real estate market […]
