Grant Clayton is a second generation real estate professional. His first career was as a substitute teacher and basketball coach which fulfilled his love for teaching and helping others.
He and his wife Kelly later became real estate agents and he immediately took note of the lack of innovation and competition in the real estate industry. They immediately began disrupting their local real estate market by offering better value to their clients to do a higher volume of transactions which led to hundreds of happy clients.
Grant transitioned from traditional real estate agent, to local disruptor, recruiter, trainer, and is now the CEO of 1 Percent Lists which has scaled from startup to an 8 figure valuation within 5 years.
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How Much Can You REALLY Save With a 1% Listing Fee in 2026?
How Much Can You REALLY Save With a 1% Listing Fee in 2026? On a $500,000 home, a 1% listing […]
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Real Estate is Disrupted, Who Feels the Pressure?
Disruption is here in real estate, but just who’s getting disrupted? Who’s getting the pinch? Who’s feeling the pressure? It […]
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How Much Does it Cost to Hire a Real Estate Agent
You’re dealing with a lot of money, whether you’re buying or selling a house. One mistake can cost you thousands […]
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How Discount Real Estate Brokers Make Money
Hello, my name is Grant Clayton and I’m the founder and CEO of 1 Percent Lists, which is, you guessed […]
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Understanding Predicated Offers In Residential Real Estate Sales
Understanding Predicated Offers Predicated offers are some of the most difficult things to wrap your brain around when you are […]
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New and Struggling Agents, Do This One Thing
I spend a lot of time in social media channels and clubhouse rooms dedicated to helping new agents and struggling […]
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Understanding Realogy’s Point on Buyer Agent Commissions
For those who might have missed it, Realogy, one of the biggest real estate companies in the world, just publicly […]
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Pre-Qualified vs Pre-Approved: What’s the Difference?
Most potential homebuyers that are ready to make their dreams of owning a home a reality have probably already heard […]
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Leveraging Lower Commission Fees to Sell Your Home Fast
Oh, how the real estate market has changed! Just ten months ago, the average interest rate was in the low […]
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Popular Northshore Subdivisions
The Most Popular Subdivisions on the Northshore The Northshore of New Orleans has seen some of the fastest real estate […]
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The Pros and Cons of Living in Metairie, LA
Are you thinking of making Metairie, LA your new home? We know that deciding to move anywhere takes a lot […]
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The Best Suburbs of New Orleans
New Orleans is known for its vibrant culture, rich history, and diverse neighborhoods. While the city itself offers a lively […]
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When Will Real Estate Innovation Help the Consumer
The Real Estate Tech Boom I began my real estate career in the spring of 2011 just as the technology […]
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Real Estate Tech’s Broken Promise: Why Sellers Still Pay Top Dollar
Real estate tech delivers efficiency, yet sellers still face high commissions. Learn why these savings aren’t passed to you and how modern models like 1 Percent Lists save thousands.
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Real Estate Trends Among Millennials
With each generation, the landscape of various industries changes and gets reshaped – this is also true for the real […]
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Top Home Seller Mistakes to Avoid
Marketing your house for sale can be both difficult as well as exciting, particularly if it’s your very first time. […]
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Top Subdivisions in Hammond LA
As 1 Percent Lists expands our Full Service, Discount Real Estate Brokerage into new real estate markets, we are starting […]
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Subdivisions in Zachary
Zachary’s real estate is made up of a high portion of newer construction, indicating the areas recent boom in popularity. The […]
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Subdivisions in Ponchatoula
With so many developments popping up all over Ponchatoula, we have taken the time to choose of the most popular subdivisions in Ponchatoula.
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Why I switched to my Broker…
Why I switched to 1% Lists I got my start as a Real Estate Agent in January of 2020. About […]
