ABOUT 1 PERCENT LISTS

How Much Can You Save?

Select your home value on the slider to find out how much you can save!





If Your Home Is Worth $125,000

You Save $3,125


Whether Buying or Selling, our mission is to provide you with all of the knowledge and services that you would expect from an experienced Realtor, with SUPERIOR listing marketing techniques for only 1% commission.

Whether Buying or Selling, our mission is to provide you with all of the knowledge and services that you would expect from an experienced Realtor, with SUPERIOR listing marketing techniques for only 1% commission.

1 Percent Lists was founded by Grant and Kelly Clayton in 2015.

We had been taught the old real estate model of charge 6%, hold an open house, put the home in the MLS run an ad in the newspaper and hope it sells. But over time the open houses drew less of a crowd. The newspapers changed from something we had to pay for into something we were given for free every day and no longer wanted. The old ways of marketing homes were slowly dying off and we knew it.

Real Estate Marketing Has Changed

How we market products and how we communicate was rapidly changing. With the growth of the internet, smartphones and digital marketing platforms, it became quickly apparent that everyone was learning how to do much more marketing for much less money. It didn’t matter what you were shopping for; everyone was racing to be more efficient and more cost effective on the web. As a result, search engine optimization became a major aspect of marketing.  1 Percent Lists uses One Click SEO as our SEO Agency to ensure that our brand, as well as YOUR listing, gets as much attention on the web as possible.  

Meanwhile, Grant and Kelly Clayton, the founders of the company, had built a growing real estate business by offering a lower cost solution for home builders as early as 2012. They felt that leveraging technology to lower the cost of a REALTOR would be the next major real estate disruptor. The steady new construction listings created by this “builder discount” made networking with home buyers a lot easier which led to more listings and a growing client base for Grant and Kelly. While the profits for new construction sales were not huge, the growing client base made the discount not just worthwhile, but the cornerstone of their growth in the local real estate market.

A New Way of Selling Homes

Right around this time Amazon, Netflix, and other huge companies were acting as a hugely disruptive force in the areas of retail and entertainment. Their business models are extremely similar despite filling different needs. They seek to be very low cost, very low operative expenses, and high customer satisfaction.

Other companies followed suit throughout all forms of commerce and entertainment. It didn’t matter what service you needed or what product you wanted to purchase people were fighting to sell it to you faster, cheaper, and with a higher level of customer satisfaction. That is unless you needed real estate services.

Realizing this the decision was made in late 2015 to offer a low-cost solution to the general public and not make commission savings exclusive to only local builders. After countless hours spent examining real estate brokerage models, marketing and other costs, the idea was formed to list homes for only 1%.

Although there is no "set percentage", 1%  is about 1/3rd of the traditional listing fee. We knew we could offer a high level of customer service and marketing for about 1/3rd of the typical Realtor listing fees as long as we focused on those same principles as the other successful companies mentioned earlier, but this time a disruptive change in real estate. We had to increase our sales volume, but more importantly, we had to retain a high level of customer satisfaction.

With those goals in mind, 1 Percent Lists was formed.

Quickly growing, 1 Percent Lists not only is now supporting home buyers and saving sellers thousands of dollars across Louisiana.  Follow the below links to see all of the homes for sale in each respective community.

SEARCH REAL ESTATE

New Orleans MLS

Search All Areas

New Orleans

All of the real estate and homes for sale in the Greater New Orleans area MLS.

Baton Rouge MLS

Search All Areas

Baton Rouge

Search all of the real estate and homes for sale in the Greater Baton Rouge area.

Bayou MLS

Search All Areas

Bayou

Search all of the real estate and homes for sale in the Bayou Board MLS.

Lafayette MLS

Search All Areas

Lafayette

Search all of the real estate and homes for sale in the Greater Acadiana area MLS.

Want to join our team?

If you're interested in joining the 1% Lists team of real estate professionals, let us know. We'll be in touch to help you get started.

Have more questions?

Contact our team of real estate professionals today to start your savings!