Grant Clayton is a second generation real estate professional. His first career was as a substitute teacher and basketball coach which fulfilled his love for teaching and helping others.
He and his wife Kelly later became real estate agents and he immediately took note of the lack of innovation and competition in the real estate industry. They immediately began disrupting their local real estate market by offering better value to their clients to do a higher volume of transactions which led to hundreds of happy clients.
Grant transitioned from traditional real estate agent, to local disruptor, recruiter, trainer, and is now the CEO of 1 Percent Lists which has scaled from startup to an 8 figure valuation within 5 years.
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Flat-Fee vs. 1% Commission vs. Traditional Realtor: A Cost-Benefit Analysis
Flat-Fee vs. 1% Commission vs. Traditional Realtor: A Cost-Benefit Analysis There’s a moment every home seller experiences. It’s when you’re […]
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How a 1% Commission Strategy Maximizes Your Net Profit in a Slowing Central Indiana Market
How a 1% Commission Strategy Maximizes Your Net Profit in a Slowing Central Indiana Market Navigating the Shift in the […]
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6% Commissions: The Costly Luxury Home Selling Mistake
The Million-Dollar Mistake: How 6% Commissions Eviscerate Equity in the Luxury Home Market Introduction: Your Equity is Your Biggest Asset. […]
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How Does the NAR Settlement Actually Affect My Home Sale in 2026?
How Does the NAR Settlement Actually Affect My Home Sale in 2026? A Clear Guide for Sellers, Buyers, and Agents […]
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Why More Homeowners Are Questioning the 6% Commission Model in 2026
Why More Homeowners Are Questioning the 6% Commission Model in 2026 Homeowners are questioning the traditional 6% real estate commission […]
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Net Sheet Secrets: Exposing Hidden 6% Realtor Fees
Anatomy of a 6% Net Sheet: The Hidden Fees Your Traditional Realtor Hopes You Won’t Notice Author: 1 Percent Lists […]
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The 6% Commission Flaw: Uncover Real Estate’s Inefficiency
Arbitrage in Your Living Room: How the 6% Commission Model Exploits Market Inefficiency Imagine paying today’s price for a 15-year-old […]
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Real Estate Commission: A CFO’s Brutal Cost Analysis
Think Like a CFO: A Brutal Cost-Benefit Analysis of the 6% Real Estate Commission Introduction: Your Home is Your Biggest […]
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Agent-flation: How 6% Commissions Cost You Thousands
Agent-flation: How Decades of 6% Commissions Artificially Bloated the Cost of Selling Your Home You’ve worked for years to build […]
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Unmasking 6% Commission: Where Your Money Really Goes
Your 6% Commission at Work: Funding Corner Offices, Outdated Tech, and Brokerage Inefficiency Selling your $500,000 home? A traditional 6% […]
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6% Commission Secrets: Outdated Realtor Tasks Exposed
Deconstructing ‘Full Service’: The Outdated Realtor Tasks Inflating Your 6% Commission Introduction: That “Wait, How Much?” Moment at the Closing […]
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What technology and marketing tools are essential for a modern real estate franchise to provide?
The Non-Negotiable Tech & Marketing Tools Every Modern Real Estate Franchise Must Provide The real estate industry loves to talk […]
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What technology and marketing tools are essential for a modern real estate franchise to provide?
Title: The Modern Edge: What Technology and Marketing Tools Are Essential for a Real Estate Franchise to Provide? Meta Description: […]
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6% Commission’s Hidden Conflict: Is Your Agent Aligned?
Agent vs. Client: The Hidden Conflict of Interest in Every 6% Commission Agreement You’re preparing to sell your most valuable […]
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6% Commission: The Biggest Threat to Your Home Equity?
Is the 6% Commission the Biggest Threat to Your Home Equity? SEO Meta Description: The traditional 6% real estate commission […]
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The 6% Commission is Dead: Why Top Agents Are Leaving
The Great Agent Migration: Why Top Realtors Are Abandoning 6% Commissions for a Volume-Based Model The ground is cracking beneath […]
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6% Agent Motivation Myth: The Shocking $300 Truth
The $300 Bet: Why Your 6% Agent Isn’t Motivated to Get You the Highest Price When you decide to sell […]
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6% Real Estate Commission: An Outdated Fee You Can Avoid
From Handshakes to Zillow: Why the 6% Real Estate Commission is a Relic of a Pre-Internet World The real estate […]
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Real Estate Commission: Is 6% Worth It? Shocking Truth
The Real Estate Commission Cartel: Are Traditional Brokers Justified in Charging 6%, or is the Model Broken? You’re getting ready […]
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Real Estate Commission: Does 6% Mean a Higher Sale Price?
The 6% Commission Shell Game: Does a Higher Fee Really Equal a Higher Sale Price? You’re getting ready to sell […]
