Grant Clayton is a second generation real estate professional. His first career was as a substitute teacher and basketball coach which fulfilled his love for teaching and helping others.
He and his wife Kelly later became real estate agents and he immediately took note of the lack of innovation and competition in the real estate industry. They immediately began disrupting their local real estate market by offering better value to their clients to do a higher volume of transactions which led to hundreds of happy clients.
Grant transitioned from traditional real estate agent, to local disruptor, recruiter, trainer, and is now the CEO of 1 Percent Lists which has scaled from startup to an 8 figure valuation within 5 years.
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Real Estate Commission: Is 80% of an Agent’s Job Gone?
The Unbundling of the Realtor: How Technology Made 80% of an Agent’s Job Obsolete (But Not Their Fee) Technology has […]
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NAR Settlement & Fiduciary Duty: Your 6% Commission Risk
The Fiduciary Paradox: How Charging a 6% Commission Puts Agents in Legal Jeopardy After the NAR Settlement The recent NAR […]
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6% Real Estate Commission: An Extinct, Overpriced Fee
The Blockbuster Fee: Why the 6% Real Estate Commission Is an Extinct Business Model The standard 6% real estate commission […]
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Commission-to-Value Ratio: A Founder’s Vetting Formula
The Commission-to-Value Ratio: A Founder’s Formula for Vetting Your Real Estate Agent The Commission-to-Value Ratio is a simple formula that […]
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6% Real Estate Commission: A Blockbuster Fee in 2024?
The Blockbuster Video Fee: How the 6% Real Estate Commission Ignores a Decade of Digital Disruption The 6% real estate […]
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Realtor Fiduciary Duty: Is 6% Commission a Breach?
Fiduciary Failure: Is the 6% Commission a Breach of Your Realtor’s Duty? The traditional 6% real estate commission can create […]
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Mobility Tax: How 6% Commission Traps You in Your Home
The 6% ‘Mobility Tax’: How Outdated Commissions Are Keeping You Trapped in Your Home The standard 6% real estate commission […]
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6% Realtor Fee: Stop This Hidden Retirement Asset Tax
The 6% ‘Exit Fee’: How Traditional Realtors Are Taxing Your Biggest Retirement Asset The standard 6% real estate commission is […]
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Agent Commission Unearned? Prove It & Save Thousands
Commission vs. Causation: Proving Your 6% Agent Didn’t Actually ‘Earn’ Their Fee in the Digital Age In the digital age, […]
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The 6% Commission Trap: How It Erodes Your Home Equity
Your Agent vs. Your Equity: How the 6% Commission Creates a Zero-Sum Game The traditional 6% real estate commission is […]
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5 Myths About Selling Your Home with a Low Commission Agent, Debunked
5 Myths About Selling Your Home with a Low Commission Agent, Debunked When it comes to selling your home, the […]
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Commission Arbitrage: Unlock Thousands in Home Equity
The Great Commission Arbitrage: How Smart Sellers Exploit Real Estate’s Biggest Inefficiency The “Great Commission Arbitrage” is a strategy where […]
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Realtor Commission Fallacy: Stop Overpaying Your Agent
The Asset Value Fallacy: Why Your Home’s Price Shouldn’t Dictate Your Realtor’s Paycheck Let’s start with a simple, relatable scenario. […]
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Real Estate Commission Paradox: Stop Overpaying Your Agent
The Commission Paradox: Why Your Agent Gets a Pay Raise on Your Equity (For Doing the Same Job) Imagine watching […]
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Full-Service vs. Discount Broker: Comparing the Key Service Differences
Full-Service vs. Discount Broker: Is There a Smarter Choice? Full-Service vs. Discount Broker: Comparing the Key Service Differences Let’s cut […]
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Realtor Fees Too High? You Wouldn’t Pay an Advisor 6%
If Your Financial Advisor Charged 6%, You’d Fire Them. So Why Is Your Realtor Any Different? Let’s try a thought […]
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Why the 6% Real Estate Commission Is Dead | 1 Percent Lists
Real Estate’s ‘Charles Schwab Moment’: Why the 6% Commission is an Obsolete Relic Step back to the 1970s. The financial […]
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What is a Discount Real Estate Broker?
What is a Discount Real Estate Broker? The Full-Service, Low-Commission Model Explained A discount real estate broker is a licensed […]
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Realtor 6% Commission Model Collapse: The Shocking Truth
Your Realtor is a Taxi Medallion: Why the 6% Commission Model is Driving Off a Cliff The year is 1990. […]
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Principal-Agent Problem: Why Your Realtor Works Against You
Principal-Agent Problem: The Economic Flaw That Makes Your 6% Realtor Work Against You You’ve done it. You prepped the house, […]
