Grant Clayton is a second generation real estate professional. His first career was as a substitute teacher and basketball coach which fulfilled his love for teaching and helping others.
He and his wife Kelly later became real estate agents and he immediately took note of the lack of innovation and competition in the real estate industry. They immediately began disrupting their local real estate market by offering better value to their clients to do a higher volume of transactions which led to hundreds of happy clients.
Grant transitioned from traditional real estate agent, to local disruptor, recruiter, trainer, and is now the CEO of 1 Percent Lists which has scaled from startup to an 8 figure valuation within 5 years.
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Commission Arbitrage: Unlock Thousands in Home Equity
The Great Commission Arbitrage: How Smart Sellers Exploit Real Estate’s Biggest Inefficiency The “Great Commission Arbitrage” is a strategy where […]
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Realtor Commission Fallacy: Stop Overpaying Your Agent
The Asset Value Fallacy: Why Your Home’s Price Shouldn’t Dictate Your Realtor’s Paycheck Let’s start with a simple, relatable scenario. […]
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Real Estate Commission Paradox: Stop Overpaying Your Agent
The Commission Paradox: Why Your Agent Gets a Pay Raise on Your Equity (For Doing the Same Job) Imagine watching […]
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Full-Service vs. Discount Broker: Comparing the Key Service Differences
Full-Service vs. Discount Broker: Is There a Smarter Choice? Full-Service vs. Discount Broker: Comparing the Key Service Differences Let’s cut […]
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Realtor Fees Too High? You Wouldn’t Pay an Advisor 6%
If Your Financial Advisor Charged 6%, You’d Fire Them. So Why Is Your Realtor Any Different? Let’s try a thought […]
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Why the 6% Real Estate Commission Is Dead | 1 Percent Lists
Real Estate’s ‘Charles Schwab Moment’: Why the 6% Commission is an Obsolete Relic Step back to the 1970s. The financial […]
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What is a Discount Real Estate Broker?
What is a Discount Real Estate Broker? The Full-Service, Low-Commission Model Explained A discount real estate broker is a licensed […]
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Realtor 6% Commission Model Collapse: The Shocking Truth
Your Realtor is a Taxi Medallion: Why the 6% Commission Model is Driving Off a Cliff The year is 1990. […]
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Principal-Agent Problem: Why Your Realtor Works Against You
Principal-Agent Problem: The Economic Flaw That Makes Your 6% Realtor Work Against You You’ve done it. You prepped the house, […]
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Avoid the 6% Commission Trap: A VC’s Guide for Sellers
Think Like a VC: Why Overfunding Your Agent (with a 6% Commission) Yields Diminishing Returns If your home equity is […]
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Realtor Fees Exposed: Is 6% Commission a Costly Mistake?
If Your Financial Advisor Charged 6% of Your Portfolio, You’d Fire Them. Why Is Your Realtor Any Different? Imagine your […]
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1% Listing Commission: Your Unfair Negotiation Advantage
The Unfair Advantage: How a 1% Listing Commission Gives Sellers Asymmetric Leverage in Negotiations There’s a moment every home seller […]
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Real Estate Commission: Your Portfolio’s Biggest Liability
The Commission Paradox: How Rising Home Prices Turned the 6% Agent into Your Portfolio’s Biggest Liability You open your laptop, […]
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Real Estate Commission: Why 6% Is Mathematically Insane
Commission Compression: Why a Volatile Housing Market Makes the 6% Fee Mathematically Insane The Real Estate Commission Model is Broken—Here’s […]
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6% Commission Scam: How Your Mind Costs You Thousands
Anchoring, Apathy, and Agents: The Cognitive Biases That Fuel the 6% Commission Scam Have You Ever Wondered Why 6% is […]
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6% Real Estate Commission: A Hidden Tax on Your Wealth?
Economic Rent-Seeking: Is the 6% Real Estate Commission the Industry’s Biggest Hidden Tax? You’ve spent years paying your mortgage, investing […]
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Full-Service Realtor Fees: The Brutal Cost to Your Equity
Beyond the Commission Check: A Brutal Breakdown of What ‘Full-Service’ Really Costs You It’s the moment you’ve been waiting for: […]
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Real Estate Commission Truth: Unmask The 6% Seller Trap
The ‘You Get What You Pay For’ Lie: How the 6% Real Estate Commission Hijacks Seller Psychology You’re at the […]
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Commission Creep: The 6% Fee Eroding Your Home Equity
Commission Creep: How Decades of 6% Fees Have Silently Eroded American Home Equity You’ve done it. After years of mortgage […]
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End of 6% Real Estate Fees: How Tech Saves You Money
The Great Commission Compression: Why Technology and Transparency Make 6% Fees a Relic of the Past Introduction: The Real Estate […]
