Grant Clayton is a second generation real estate professional. His first career was as a substitute teacher and basketball coach which fulfilled his love for teaching and helping others.
He and his wife Kelly later became real estate agents and he immediately took note of the lack of innovation and competition in the real estate industry. They immediately began disrupting their local real estate market by offering better value to their clients to do a higher volume of transactions which led to hundreds of happy clients.
Grant transitioned from traditional real estate agent, to local disruptor, recruiter, trainer, and is now the CEO of 1 Percent Lists which has scaled from startup to an 8 figure valuation within 5 years.
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Grant Clayton: Why 1 Percent Lists’ Model Already Wins in the New Buyer-Paid Commission Era Post-NAR Settlement
Discover how the NAR settlement validates 1 Percent Lists’ 1% commission model. Grant Clayton explains why buyer-paid commissions make his discount brokerage the winning choice for sellers.
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Why Real Estate Is Finally Catching Up to the Rest of the Internet
For years, real estate has lagged behind the rest of the internet economy. While industries such as travel, retail, and […]
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Why Traditional Realtors Don’t Want You to Know About the 1% Commission Model
You’d be surprised how many people never question the real estate commission structure, even though the 1% commission model is […]
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Top Producers: Better at Selling Homes or Just Themselves?
Data reveals: Do top producers actually deliver better results? Our 2025 market analysis shows how ‘discount’ agents save you money.
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How to Improve Curb Appeal
When people are getting ready to list their home, there’s a lot to do. Most homeowners know they have to […]
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How to Properly Stage Your Home
When preparing your home for sale, first impressions matter. Buyers often make up their minds within seconds of walking through […]
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How to Prepare Your Home for Sale: A Comprehensive Checklist
Selling your home is an exciting but complex process. A well-prepared home not only attracts more buyers but can also […]
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The #1 Skill That Sets An Agent Apart
There is one skill that I believe truly sets one real estate agent apart from another, that skill is perfectly […]
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The Rise of Eco-Friendly Homes: What Buyers Need to Know
In today’s real estate market, sustainability is more than just a trend—it’s a priority for many homebuyers. As energy costs […]
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Maximizing Your Home’s Value With Smart Home Technology
In today’s fast-paced real estate market, homeowners looking to sell are increasingly turning to smart home technology to gain a […]
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The Problems With FSBO
Selling your home is one of the biggest financial decisions you’ll ever make. Naturally, many homeowners consider the “For Sale […]
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Luxury Agents vs. Discount Brokers: Are you getting what you paid for?
“You get what you pay for,” and “luxury agent” have been cliches in the real estate industry for a long […]
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Maximizing Your Home’s Value: Essential Tips Before Listing
When it comes to selling your home, first impressions are everything. Whether you’re upgrading to a larger space or moving […]
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How Current Buyer Representation Rules Harm Buyers
The real estate brokerage industry was just penalized in a major way, and to be honest it had it coming. […]
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Property Taxes, Insurance and Affordability
Let me begin this post by making one thing incredibly clear, this is not a political post. This is a […]
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Navigating the Affordable Housing Crisis
The affordable housing crisis is a pressing issue that affects millions worldwide. It is characterized by a significant gap between […]
