You’d be surprised how many people never question the real estate commission structure, even though the 1% commission model is transforming how homes are sold.
For decades, the standard 6% commission has gone largely unchallenged. It’s quietly baked into every home sale like a hidden fee—one that adds up to tens of thousands of dollars. Most sellers just accept it. After all, that’s how it’s always been done.
But times have changed. Technology has evolved. Homeowners have more access to information and tools than ever before. And frankly, paying 6% just to sell your home? That doesn’t make sense anymore.
That’s exactly why 1 Percent Lists exists. We believe sellers deserve full-service support from an experienced agent, without having to hand over a significant portion of their equity. And we’re not afraid to say it: the traditional model is outdated, overpriced, and overdue for disruption.
The Truth About Commission Fees
Let’s break this down. A typical real estate transaction involves a 6% commission, split between the buyer’s agent and the seller’s agent. On a $200,000 home, that’s $12,000 in commission.
Now ask yourself—does that number make sense for what you’re getting?
In many cases, the service provided doesn’t change whether the home is worth $200K or $800K. The marketing tools are the same. The process is the same. So why does the commission scale up with your home’s price?
We offer a better way. Our 1% commission model is designed to give homeowners a smarter option. At 1 Percent Lists, our listing fee is just 1%. We still work with cooperating agents and offer buyer’s agent commission, but you’ll keep significantly more of your home’s value.
Let’s say your home is worth $500,000. With a traditional 6% model, you’re paying $30,000 in commissions. With our 1% listing fee, you’re saving thousands of dollars—money you can reinvest, use toward your next home, or keep in your pocket.
Why You Haven’t Heard More About This
Here’s where it gets real: most traditional agents won’t bring this up.
Why would they? The old model works great… for them. And if sellers never question it, there’s no reason for anything to change.
But change is happening anyway. Homeowners are smarter, more curious, and more willing to shop around for the best options. They’re asking better questions, running the numbers, and looking for agents who can deliver the same results for less.
That makes some in the industry nervous.
We’ve had agents say, “You’re messing up the market.” But let’s be honest: the market needed to be messed up. Overpriced commission structures have been taken for granted for too long.
And this isn’t about driving agents out. It’s about modernizing the way we all do business. The 1% commission model offers a transparent, fair, and results-driven alternative to outdated pricing structures. Agents still earn a fair living. Sellers keep more of their equity. Everyone wins.
Full Service, No Compromises
One of the biggest myths about working with a 1% commission realtor is that you’ll get less service. That couldn’t be further from the truth.
Our agents are licensed professionals. We use all the tools you’d expect from a top-tier listing service: professional photos, MLS exposure, digital marketing, negotiation strategy, and more. The only thing we cut is unnecessary fees, not corners.
We believe in delivering maximum value. Every home deserves great marketing, strong representation, and a deal structure that benefits the seller.
Whether you’re selling in a hot market or a slower season, our model works. Many of our sellers close quickly and attract serious buyers—not because they underpay for service, but because they get exemplary service at the right price. Effective marketing and strategic pricing prevail regardless of market conditions. Every home deserves great marketing, strong representation, and a deal structure that benefits the seller. That’s what we do.
If anything, we’re more motivated to earn your trust. Because when we save you thousands, that’s not just good for your bottom line—it’s good for our reputation.
You Deserve to Keep More of What You’ve Earned
This isn’t about cheapening the process. It’s about making it fair.
You worked hard for your home. You’ve paid your mortgage, maintained your property, and built equity. Why should thousands of your dollars disappear into a bloated commission split?
The 1 Percent Lists model is about giving power back to the homeowner. We make selling smarter, not harder. The 1% commission model is central to this mission, designed to empower sellers, offer full support, and maximize the equity retained.
And here’s the kicker: our clients don’t just save money—they often sell faster. With transparent pricing and strong marketing, your home gets the attention it deserves. Sellers appreciate how much more they walk away with, and that word of mouth drives our growth. It’s not just about saving—it’s about succeeding in today’s real estate market.
Ready to Make the Switch?
If you’re thinking about selling your home, don’t just accept the old way of doing things. There is a better option.
Talk to a 1% commission realtor today and find out how much you could save. It only takes a few minutes to understand your options, but it could save you thousands of dollars.
And here’s the best part: 1 Percent Lists agents are available nationwide. Whether you’re buying or selling across town or the country, our network of low-commission realtors can help you make smarter real estate decisions—wherever you are.
