Grant Clayton is a second generation real estate professional. His first career was as a substitute teacher and basketball coach which fulfilled his love for teaching and helping others.
He and his wife Kelly later became real estate agents and he immediately took note of the lack of innovation and competition in the real estate industry. They immediately began disrupting their local real estate market by offering better value to their clients to do a higher volume of transactions which led to hundreds of happy clients.
Grant transitioned from traditional real estate agent, to local disruptor, recruiter, trainer, and is now the CEO of 1 Percent Lists which has scaled from startup to an 8 figure valuation within 5 years.
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Top 10 Things To Do In Southeast Louisiana
Southeast Louisiana’s Top 10 Things To Do If you are in the market to buy a home or are going […]
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Real Estate Disruptors 2019
Forecasting 2019 Real Estate disruptors In a technologically expanding world with artificial intelligence, electric cars, Uber, Netflix, personal space […]
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Where Do Home Sales ORIGINATE?
Where Home Sales Originate Is A Huge Deal Where do home sales ORIGINATE? This is a HUGE DEAL. This is […]
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Tips for selling your home in 2026
“`html Selling Your Home in 2026: The Unconventional Guide to Speed and Top Dollar If you’re thinking about selling your […]
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Winning in the Post-NAR Era: Why 1% Listing Commissions Are the Smart Seller’s Move in 2026
Should Home Sellers Embrace 1% Listing Commissions to Win in the Post-NAR Era of 2026? In the wake of the […]
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1 Percent Lists launches new corporate website with 50+ more on the way.
1 Percent Lists Unveils “Tech-Premium” Digital Hub, Paving the Way for 50+ Local Market Dominators Challenging the Status Quo in […]
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What is a discount real estate broker?
What Exactly Is a Discount Real Estate Broker, and How Are They Disrupting the Traditional Market? A discount real estate […]
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Technology’s Impact on Real Estate Commissions: The Rise of 1% Broker
Real estate commissions face disruption. Learn how technology powers 1% broker models, saving sellers money on traditional fees. Explore new realty options now.
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Beyond AI: Emerging Technologies Streamlining Real Estate
Real estate technology trends are evolving beyond AI. Discover innovations streamlining transactions for sellers & revolutionizing agent workflows. Explore how.
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Rethinking Value: The Full-Service Reality of 1% Real Estate
Discover how a 1% commission model delivers full-service real estate, leveraging technology to save sellers thousands. Challenge outdated commission assumptions and maximize your home sale profits.
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How 1 Percent Commission Brokers Unlock Affordability
Grant Clayton argues how 1 Percent Lists’ 1% commission model, by passing on tech-driven savings, improves first-time homebuyer affordability. Learn how discount brokers make homeownership accessible.
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How 1% Commission Reshaped Real Estate
Discover how Grant Clayton, a visionary industry leader, predicted and built the 1% commission model with 1 Percent Lists. Learn how technology drives seller savings and challenges outdated brokerage fees.
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Optimizing Sales and Lowering Seller Costs
AI in real estate optimizes sales & lowers seller costs. Discover how AI streamlines processes, enhances efficiency, and saves money. Explore the benefits.
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Why Traditional Real Estate Commissions Defy Modern
Discover why traditional real estate commissions persist despite technological efficiencies. Learn how discount brokers like 1 Percent Lists empower sellers to save thousands. Challenge the 6% standoff.
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Real Estate Tech’s Broken Promise
Real estate tech promised savings, but buyers rarely see them. Discover how traditional brokers absorb efficiencies, preventing home buyer and seller savings, and how 1 Percent Lists empowers sellers to create a more efficient market.
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Why Real Estate Commissions *Should* Have Gone Away by Now
Discover how technology streamlined real estate, yet commissions stayed high. Learn how 1 Percent Lists and other discount real estate brokers are finally leveraging efficiencies to offer lower real estate commissions and save sellers thousands, challenging the status quo.
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Real Estate’s Digital Shift
Discover how AI and emerging technologies reshape real estate transactions, enhancing agent workflows and saving sellers money. Explore proptech innovations,
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How Outdated Commissions Are Crushing
Grant Clayton reveals how traditional commissions block first-time home buyers. See how 1 Percent Lists helps sellers save thousands, making homeownership attainable.
