Big News: 1 Percent Lists Launches New Corporate Website, Paving the Way for 50+ More Franchise Locations
1 Percent Lists Launches New Corporate Website with 50+ More on the Way, Revolutionizing Real Estate Access
For decades, selling a home meant automatically giving up 5-6% of your hard-earned equity to commissions. It was the accepted, unchangeable cost of doing business. But what if that standard is finally, and permanently, changing? What if the industry’s resistance to innovation is finally breaking?
Enter 1 Percent Lists. We are the full-service, low-commission real estate brokerage built to challenge that outdated model. We are dedicated to providing exceptional, top-tier Realtor services for just a 1% listing fee, saving our clients thousands of dollars without ever sacrificing quality. As one of the fastest-growing real estate franchises in the country, our mission is to put that equity back where it belongs: in your pocket.
Today, we’re taking a massive leap forward in that mission. We are thrilled to announce the launch of our new, state-of-the-art corporate website. But this is more than just a digital facelift. This launch is the first shot in a nationwide expansion, the foundation for over 50 new franchise websites coming soon to a market near you. This digital expansion isn’t just about a new look; it’s about making our revolutionary, cost-saving model more accessible to homeowners, homebuyers, and ambitious real estate agents across the country.
Key Takeaways
- New Corporate Hub: 1 Percent Lists has launched a new, user-friendly corporate website to better serve clients and franchisees.
- Massive Expansion: This launch is the first step in a nationwide expansion, with over 50 new local franchise websites scheduled to go live.
- Enhanced Client Experience: The new platform makes it easier for homeowners to calculate savings and for homebuyers to connect with full-service, low-commission agents.
- Franchise Growth: The expansion solidifies 1 Percent Lists as one of the fastest-growing real estate franchises, offering a compelling opportunity for Realtors.
TL;DR
1 Percent Lists, a full-service real estate brokerage with a 1% listing fee, has launched a new corporate website. This is the first of over 50 new sites being rolled out as part of a major national franchise expansion, making it easier for homeowners to save money and for agents to join a disruptive, fast-growing brand.
Why a New Website? Re-engineering the Real Estate Experience for You
Traditional real estate websites are often clunky, confusing, or built to serve the brokerage’s ego rather than the client’s needs. We saw an opportunity to burn that playbook and start fresh. Our new site was engineered from the ground up with our three key audiences in mind, ensuring a seamless, intuitive, and valuable experience for everyone who interacts with our brand.
For Homeowners: Clarity and Confidence in Your Sale
As a homeowner, your primary goal is to sell your property for the highest possible price in the shortest amount of time, while keeping as much of your equity as you can. Our new website is your command center for achieving that. With improved tools like our savings calculator, you can see the financial advantages of our 1% listing fee in black and white. The process of choosing the right real estate agent is simplified, allowing you to connect with a local 1 percent listing agent who understands your neighborhood.
We believe in transparency. You should know the true cost to sell a house upfront, including understanding your potential seller closing costs. Our platform provides the resources you need to feel confident, from guides on how to prepare your home for sale to tips for maximizing its value.
For Homebuyers: A Streamlined Path to Your New Home
For buyers, the journey to a new home can be fraught with anxiety and confusion. Our new site is designed to be a clear, supportive guide. With enhanced property search features, you can easily explore listings in communities from the New Orleans Garden District to the suburbs of Mandeville. Finding a knowledgeable, full-service agent who puts your interests first is simple.
We empower you with information. Whether you’re trying to understand what escrow is, figuring out buyer closing costs, or navigating the difference between being prequalified vs. preapproved, our resource hub is there to help. We believe an informed buyer is a powerful buyer, and our digital platform is built to give you that power.
For Realtors: The Digital Hub for a Growing Revolution
This new corporate site is more than a client portal; it’s the central hub for our rapidly expanding network of franchisees. For ambitious Realtors tired of the old brokerage models that take too much and give too little, 1 Percent Lists offers a compelling alternative. This powerful digital infrastructure is designed to support agent success, providing the tools, technology, and brand consistency needed to compete and win.
We’re not just offering a brand; we’re offering a better way to do business. This platform is the gateway to learning more about how our real estate franchises work and how you can become part of a movement that is fundamentally redefining the real estate race. It’s the digital foundation for a revolution, and we’re inviting the best agents in the country to join us.
The 1 Percent Difference: How Our Growth Puts More Money in Your Pocket
The biggest fear homeowners have when they hear “low commission” is that it must mean “low service.” It’s a myth perpetuated by traditional brokerages desperate to protect their outdated 6% model. Let’s set the record straight: 1 Percent Lists is a low cost real estate broker, not a low-service one. Our growth is fueled by proving that you can have both savings and exceptional service.
Full Service Isn’t a Luxury, It’s a Standard
We believe full service is the bare minimum you should expect from any agent, regardless of commission. The idea that you should pay tens of thousands of dollars extra for basic marketing and professional representation is absurd. Our new website clearly outlines what our full-service promise includes, debunking the myth that savings come at the cost of quality.
| Service Feature | 1 Percent Lists (Full Service, 1% Listing Fee) | Traditional Broker (Full Service, 5-6% Commission) |
|---|---|---|
| MLS Listing | ✅ | ✅ |
| Professional Photography | ✅ | ✅ |
| Yard Signs & Lockbox | ✅ | ✅ |
| Showing Coordination | ✅ | ✅ |
| Offer & Contract Negotiation | ✅ | ✅ |
| Closing Coordination | ✅ | ✅ |
| Typical Savings for Seller | Thousands of Dollars | $0 |
As the table shows, the core services are identical. The only difference is that we leverage technology and a more efficient business model to pass incredible savings on to you. We don’t believe in the difference between luxury agents vs. discount brokers; we believe in skilled agents who provide full value.
The Power of 50+ New Locations: Local Experts, National Strength
So, what does the launch of 50+ more franchise websites mean for you?
- For Sellers and Buyers: It means our revolutionary model is coming to your neighborhood. More local 1 Percent Lists agents on the ground means more opportunities for you to work with a community expert who can save you thousands. Whether you’re looking for a home in Covington or selling in Slidell, our growing network brings our cost-saving model directly to your doorstep.
- For Realtors: This is a ground-floor opportunity. Our expansion means dozens of new territories are available for savvy entrepreneurs who want to build a business with a rapidly growing national brand. You can claim your market and be the one to introduce the powerful advantages of a low cost real estate broker to your community.
Disrupting the 6% Norm: 1 Percent Lists and the Future of Real Estate
For too long, the real estate industry has been insulated from the technological and business model innovations that have transformed other sectors. Homeowners have felt “stuck” with the traditional, high-cost commission structure, with no viable alternative. That era is over.
A Model Built for the Modern Market
The 6% commission model is a relic of a pre-internet age. Today, technology and streamlined processes—showcased by our new corporate website—allow for massive efficiencies. We’ve built our entire business around leveraging that technology to create a better, more cost-effective experience. Those savings aren’t absorbed as corporate profit; they are passed directly to you, the consumer.
This isn’t just a theory; it’s a proven model. Our recognition as one of the fastest-growing real estate brokers in America is proof that the market is not only ready for change—it’s demanding it. As our founder Grant Clayton has argued, the outdated commission model was always destined to fail the consumer. We are simply accelerating the inevitable. Our expansion is a clear signal that the future of real estate is efficient, transparent, and consumer-centric.
What’s Next? Explore the New Platform Today
The launch of our new corporate website is a declaration. It’s the digital cornerstone of a national expansion that will bring the full-service, 1% commission model to more people than ever before. It’s a platform designed for a superior user experience, whether you’re selling, buying, or looking to build a better real estate career.
We are putting the industry on notice. The days of overpaying for exceptional real estate service are numbered. You don’t have to sacrifice thousands of dollars from your home’s equity to get the professional representation you deserve. The revolution is here, and it’s now more accessible than ever.
