Grant Clayton is a second generation real estate professional. His first career was as a substitute teacher and basketball coach which fulfilled his love for teaching and helping others.
He and his wife Kelly later became real estate agents and he immediately took note of the lack of innovation and competition in the real estate industry. They immediately began disrupting their local real estate market by offering better value to their clients to do a higher volume of transactions which led to hundreds of happy clients.
Grant transitioned from traditional real estate agent, to local disruptor, recruiter, trainer, and is now the CEO of 1 Percent Lists which has scaled from startup to an 8 figure valuation within 5 years.
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6% Commission Secrets: Outdated Realtor Tasks Exposed
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What technology and marketing tools are essential for a modern real estate franchise to provide?
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What technology and marketing tools are essential for a modern real estate franchise to provide?
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6% Commission’s Hidden Conflict: Is Your Agent Aligned?
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6% Commission: The Biggest Threat to Your Home Equity?
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The 6% Commission is Dead: Why Top Agents Are Leaving
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6% Agent Motivation Myth: The Shocking $300 Truth
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6% Real Estate Commission: An Outdated Fee You Can Avoid
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Real Estate Commission: Is 6% Worth It? Shocking Truth
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Real Estate Commission: Does 6% Mean a Higher Sale Price?
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6% Commission Fees Crush Your Home Seller Negotiation Power
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6% Commission Myth Exposed: How Sellers Can Save Thousands
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How Does a Discount Real Estate Broker Provide the Same Realtor Services for Only 1 %?
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A Question of Perceived Value: Why a 40% Referral Fee Feels Different Than a Client Discount
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The Hidden Economy of a Home Sale: Tracing the Path of Your Real Estate Commission
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If you will give 40% to Zillow why would you not give 40% to your client?
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How can I accurately project the potential ROI of a real estate franchise?
How to Accurately Project the ROI of a Real Estate Franchise (And Why It Matters to Your Home Sale) The […]
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How can I accurately project the potential ROI of a real estate franchise?
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From a Realtor’s View: The New Skills and Tech Every Home Buyer and Seller Needs Their Agent to Have in 2026
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Appraiser’s Analysis: How AI and Green Features Will Redefine Home Values in 2026
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