Grant Clayton is a second generation real estate professional. His first career was as a substitute teacher and basketball coach which fulfilled his love for teaching and helping others.
He and his wife Kelly later became real estate agents and he immediately took note of the lack of innovation and competition in the real estate industry. They immediately began disrupting their local real estate market by offering better value to their clients to do a higher volume of transactions which led to hundreds of happy clients.
Grant transitioned from traditional real estate agent, to local disruptor, recruiter, trainer, and is now the CEO of 1 Percent Lists which has scaled from startup to an 8 figure valuation within 5 years.
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How Does a Discount Real Estate Broker Provide the Same Realtor Services for Only 1 %?
SEO Title: How Discount Real Estate Brokers Offer Full Service for a 1% Commission in [City Name] Meta Description: Discover […]
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A Question of Perceived Value: Why a 40% Referral Fee Feels Different Than a Client Discount
A Question of Perceived Value: Why a 40% Referral Fee Feels Different Than a Client Discount The world of real […]
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The Hidden Economy of a Home Sale: Tracing the Path of Your Real Estate Commission
The Hidden Economy of a Home Sale: Tracing the Path of Your Real Estate Commission You’ve done it. You navigated […]
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If you will give 40% to Zillow why would you not give 40% to your client?
If You’ll Give 40% to Zillow, Why Wouldn’t You Give 40% to Your Client? The traditional real estate model requires […]
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How can I accurately project the potential ROI of a real estate franchise?
How to Accurately Project the ROI of a Real Estate Franchise (And Why It Matters to Your Home Sale) The […]
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How can I accurately project the potential ROI of a real estate franchise?
How to Accurately Project the ROI of a Real Estate Franchise (And Why It Matters to Homeowners) Whether you’re an […]
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From a Realtor’s View: The New Skills and Tech Every Home Buyer and Seller Needs Their Agent to Have in 2026
From a Realtor’s View: The New Skills and Tech Every Home Buyer and Seller Needs Their Agent to Have in […]
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Appraiser’s Analysis: How AI and Green Features Will Redefine Home Values in 2026
Appraiser’s Analysis: How AI and Green Features Will Redefine Home Values in 2026 The Future is Knocking: A 2026 Forecast […]
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The changes to look out for in real estate in 2026
The Top 5 Changes to Look Out for in Real Estate in 2026 By 2026, the real estate market will […]
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The Role of Real Estate Technology in Modern Home Sales (and Why It Matters to You)
The Role of Real Estate Technology in Modern Home Sales (and Why It Matters to You) Real estate technology streamlines […]
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How much can I save with 1 percent real estate fees
How Much Can I Save With 1 Percent Real Estate Fees? A Homeowner’s Guide With 1 percent real estate fees, […]
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What is a Condotel
What is a condotel? A condotel, also known as a condo hotel, hotel condo, or a contel, is a building […]
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How are Realtors paid and how do I choose the right agent?
Most home buyers and sellers will have a general idea of how real estate agents are compensated. If asked, most […]
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Why Is It Vital to List My Home For the Correct Price?
How Important is the Listing Price One key way to help sell your home more quickly is to ensure that […]
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Will Increasing Mortgage Rates Impact Home Prices?
Mortgage Rates and Home Prices There has been some discussion recently on home prices in relation to mortgage rates. Some […]
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Why You Should Consider Selling in the Winter
Everyone wants to sell their home for the least commission while getting the highest fair market value. The season you […]
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Top Ways Buyers Are Finding Homes
How Buyers Are Finding Homes We are living in an age that is highly digital, which has changed the way […]
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How Much Can You REALLY Save With a 1% Listing Fee in 2026?
How Much Can You REALLY Save With a 1% Listing Fee in 2026? On a $500,000 home, a 1% listing […]
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Real Estate is Disrupted, Who Feels the Pressure?
Disruption is here in real estate, but just who’s getting disrupted? Who’s getting the pinch? Who’s feeling the pressure? It […]
