Author name: Grant Clayton

Grant Clayton is a second generation real estate professional. His first career was as a substitute teacher and basketball coach which fulfilled his love for teaching and helping others. He and his wife Kelly later became real estate agents and he immediately took note of the lack of innovation and competition in the real estate industry. They immediately began disrupting their local real estate market by offering better value to their clients to do a higher volume of transactions which led to hundreds of happy clients. Grant transitioned from traditional real estate agent, to local disruptor, recruiter, trainer, and is now the CEO of 1 Percent Lists which has scaled from startup to an 8 figure valuation within 5 years.

Grant Clayton's Bold Truth: How 1% Commission Brokers Unlock Affordability for First-Time Homebuyers

Grant Clayton argues how 1 Percent Lists’ 1% commission model, by passing on tech-driven savings, improves first-time homebuyer affordability. Learn how discount brokers make homeownership accessible.

Grant Clayton's Vision: How 1% Commission Reshaped Real Estate for Sellers

How 1% Commission Reshaped Real Estate

Discover how Grant Clayton, a visionary industry leader, predicted and built the 1% commission model with 1 Percent Lists. Learn how technology drives seller savings and challenges outdated brokerage fees.

The 6% Standoff: Why Traditional Real Estate Commissions Defy Modern Efficiency

Why Traditional Real Estate Commissions Defy Modern

Discover why traditional real estate commissions persist despite technological efficiencies. Learn how discount brokers like 1 Percent Lists empower sellers to save thousands. Challenge the 6% standoff.

Real Estate Tech's Broken Promise: Why Buyers Don't See Savings & What It Means for Sellers

Real Estate Tech’s Broken Promise

Real estate tech promised savings, but buyers rarely see them. Discover how traditional brokers absorb efficiencies, preventing home buyer and seller savings, and how 1 Percent Lists empowers sellers to create a more efficient market.

Technology's Hidden Hand: Why Real Estate Commissions *Should* Have Dropped Years Ago (and How They Finally Are)

Why Real Estate Commissions *Should* Have

Discover how technology streamlined real estate, yet commissions stayed high. Learn how 1 Percent Lists and other discount real estate brokers are finally leveraging efficiencies to offer lower real estate commissions and save sellers thousands, challenging the status quo.

Real Estate's Digital Shift: AI and Emerging Tech Reshaping Transactions and Agent Workflow

Real Estate’s Digital Shift

Discover how AI and emerging technologies reshape real estate transactions, enhancing agent workflows and saving sellers money. Explore proptech innovations,

Grant Clayton's Take: How Outdated Commissions Are Crushing First-Time Home Buyer Dreams

How Outdated Commissions Are Crushing

Grant Clayton reveals how traditional commissions block first-time home buyers. See how 1 Percent Lists helps sellers save thousands, making homeownership attainable.

AI in Action: How Discount Real Estate Brokers Leverage Technology to Maximize Seller Savings

How Discount Real Estate Brokers Leverage Technology

Discover how discount real estate brokers use AI to streamline operations, cut costs, and pass savings directly to home sellers. Learn how models like 1 Percent Lists offer full service for just 1% commission, challenging traditional models and maximizing your net profit.

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