1 Percent Lists Unveils “Tech-Premium” Digital Hub, Paving the Way for 50+ Local Market Dominators
Challenging the Status Quo in Real Estate Commissions
The real estate industry is ripe for disruption, and 1 Percent Lists, the nation’s fastest-growing low cost real estate broker, is leading the charge. Today, we’re not just announcing a website launch; we’re unveiling the cornerstone of an AI-first, SEO-led strategy designed to fundamentally redefine what a “low commission” model can offer. Our cutting-edge national corporate website, the new 1 Percent Lists corporate website, is a bold statement: saving thousands doesn’t mean sacrificing service, technology, or market dominance.
Get ready to see how a 1 percent listing agent can deliver a “Tech-Premium” experience, proving that innovation and value go hand-in-hand. This is just the beginning, with 50+ more localized sites on the way to empower homeowners and agents nationwide, solidifying our commitment to changing the way people think about real estate commissions research and statistics.
Beyond “Low Commission”: The Rise of “Tech-Premium” Real Estate
Historically, the term “low commission” has been unfairly and inaccurately linked to “low service” or outdated technology. It’s a perception 1 Percent Lists is not just challenging, but actively dismantling. We’re introducing a new paradigm: “Tech-Premium.” This isn’t just a catchy phrase; it’s our operational philosophy, where advanced digital tools, streamlined processes, and significant investment in technology enable full-service Realtor support at a fraction of the traditional cost.
This strategic shift emphasizes that innovation and efficiency are the true keys to delivering superior value. We believe homeowners deserve to save thousands without compromise, and our “Tech-Premium” approach ensures they do, while still receiving a full-service experience that outpaces the competition. Experience the difference in your seller closing costs when you partner with a broker who prioritizes smart technology.
The New Digital Hub: What Homeowners & Franchisees Can Expect
The newly launched 1percentlists.com is far more than a corporate site; it’s a central nervous system built on principles of Accessibility, Aesthetic, and Growth. We’ve crafted a platform for the modern consumer who expects a client-first approach to real estate and immediate, natural interaction.
- Accessibility: Experience an intuitive, fast, and user-friendly platform designed for seamless navigation and instant information.
- Aesthetic: A sleek, modern design and premium user experience (UX) demonstrate unequivocally that a low cost real estate broker can still offer a top-tier brand presence and sophisticated digital environment.
A standout innovation is the “Ask our AI” feature: a voice-enabled, conversational AI tool that acts as an intelligent, always-on real estate assistant. This transforms static FAQs into dynamic, real-time conversations, allowing users to verbally ask questions and receive instant, natural responses. This AI-powered support solidifies our commitment to efficiency through technology, passing those valuable savings directly to the public.
Powering National Growth: The Hub-and-Spoke SEO Engine
This launch is merely the beginning of a massive digital expansion. The corporate site acts as a blueprint for 50+ unique franchise “spoke” websites slated to launch in the next ninety days, creating a powerful national network. This hub-and-spoke ecosystem, designed by our digital marketing partner One Click SEO, ensures consistent national branding, advanced search engine optimization (SEO), and rapid deployment across all locations.
Each localized franchise site will feature unique content and blogging capabilities, driving organic traffic, generating leads, and boosting visibility in Google Map Pack and emerging AI-driven search experiences for every 1 percent listing agent. This strategic architecture ensures that while we save clients thousands, we invest heavily in making our agents and franchisees highly visible and successful in their local markets.
A Deep Dive into the Tech Stack: Efficiency Meets Innovation
The new franchise websites integrate a robust technology stack, combining One Click SEO’s custom design with industry-leading platforms like Boldtrail (formerly kvCORE) and Showcase IDX for advanced property search. Lead and property data seamlessly flow into Boldtrail’s AI-infused CRM and Backoffice, ensuring efficient transaction management and electronic signatures.

This unified, modern, and efficient digital experience, from first click to closed transaction, augments the personalized apps already provided to every 1 Percent Lists agent. It’s a testament to our belief that cutting-edge technology should empower, not complicate, the real estate journey.
A Vision from the Top: Grant Clayton on Redefining Real Estate
“This launch represents our unwavering commitment to providing cutting-edge tools to our franchisees and exceptional service to their clients,” states Grant Clayton, Founder & CEO of 1 Percent Lists. “We’ve built a scalable, Tech-Premium platform that empowers our franchisees to dominate their local markets. This significant investment in technology accelerates our national growth and reinforces our core mission: saving clients thousands with a 1% commission.”
Clayton’s vision challenges the industry to rethink value, proving that a low cost real estate broker can lead with innovation, superior service, and a fierce dedication to client savings. He’s not just building a company; he’s building a movement to reshape real estate for the better.
Why This Matters: The Future of Real Estate Commissions
This digital transformation signals a maturation of the 1 percent commission model, raising the bar for what a low cost real estate broker can deliver. By investing heavily in proprietary web architecture, AI voice tools, agent tools, and enterprise-grade CRM, 1 Percent Lists is challenging the traditional luxury agent vs. discount broker debate by offering the best of both worlds.
By automating much of the heavy lifting around marketing, technology, and lead management, 1 Percent Lists empowers agents and franchise owners to focus on what matters most: serving clients and closing deals. This makes the full-service Realtor experience more accessible and efficient than ever before. For homeowners, this means a premium selling experience and significant savings; for real estate professionals, it’s an unparalleled opportunity to join a rapidly growing, tech-forward franchise.
About 1 Percent Lists
1 Percent Lists is a technology-driven, full-service real estate brokerage offering a 1% listing commission structure, saving sellers thousands of dollars. By leveraging advanced technology and streamlined operations, the company delivers a premium service experience at a fraction of the traditional cost. As a rapidly expanding national franchisor, we provide entrepreneurs and brokers with a scalable, tech-forward platform to capture market share and thrive in an evolving real estate landscape.
Ready to Experience the “Tech-Premium” Difference?
Explore the future of real estate commissions and discover how a 1 percent listing agent can save you thousands without sacrificing service. Learn more about maximizing your home’s value with our innovative approach.
Visit the 1 Percent Lists website to learn more about selling your home or inquire about exciting franchise opportunities.
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